SideQuest Philippines
A personal brand site that explains the craft before asking for a conversation
cherrypicked.works needed a home for presentation design work that felt as clear as the decks Cherry produces—offer, strengths, process, and a calm way to get in touch.
Context
The situation
- Who it serves
- A presentation designer and creative lead serving consulting and brand clients.
- What was needed
- Visitors arriving from LinkedIn or referrals needed to grasp the specialty quickly—storytelling, data visuals, information design—without wading through a generic agency template.
- What we kept tight
- The site had to feel polished and editorial, stay readable on phones, and leave room for proof and process without crowding the first screen.
Approach
What we focused on
Structure and messaging that match how a buyer evaluates a specialist.
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Offer before ornament
The hero states the job—turning complex ideas into clear visuals—so the craft is clear before decorative flourishes compete for attention.
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Strengths as scannable proof
Storytelling, data visualization, information design, and PowerPoint expertise sit as distinct blocks visitors can skim in seconds.
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Process that reduces uncertainty
Discover → design → collaborate → refine is shown as a readable path so clients know how engagement usually runs.
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Inquiry without pressure
Contact paths stay available but quiet—email and social—so the site informs first and invites a conversation second.
Journey
Site flow we shaped
A short path from first impression to inquiry.
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Land and orient
Name, craft statement, and who the work is for appear above the noise.
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Scan strengths
Numbered capability blocks help visitors match needs to skills.
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Understand the process
A simple sequence sets expectations before anyone reaches out.
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Reach out
A closing invite with clear contact options—no pop-ups, no hard close.
Need a site that introduces your craft clearly?
Tell us who you help and what visitors should understand in the first minute. We will outline a lean page plan.